Prepare yourself
You have decided you want to have a website, but do you know exactly what you want? It helps you and your designer to know what you want. You want to have the ability to clearly describe your wants and needs. The following worksheet will help you, the client, voice your wants, needs and desires.
- What is the real reason you want a website?
Keep in mind that your website is your storefront. What you see is what your customer’s perception is of you and your business.
- Who is your target audience? Who will be visiting your website? What do you want your visitors to get out of your website?
This opportunity will help you come up with keywords and help you further down this list.
- Web content, where do you get it? How will you get your thoughts to your visitors in a way that is clear to them?
To begin constructing your website, we will need the following:Company Name/Service Company Logo Company colors Images/Drawings Product descriptions/information about everything Prices of items
- Know your competition.
Follow competitive pricing but don’t price yourself out of the market.
Use accurate descriptions for your products as well as use keywords.
Be cautious of your competitors. Visit their sites often
Decide how you will differentiate yourself from them.
- Maintaining your site
You will need to update your content often. You don’t want your clients to come back and find you have the same thing. You want to always update at least monthly so that your have new items
UPKEEP OF YOUR WEB SITE
- Your web site need to be updated often.
- Often neglected, but the fact is that visitors will not come back unless you offer something new for them each time. You need to be prepared to have staff to create new content and to update the website.
